Anindilyakwa Arts ⋰ Website
Over a one-month project, a functional website was built in collaboration with local Artists, to share the artwork and stories of Anindilyakwa Artists from the remote Groote Eylandt Archipelago to a global online audience. The website was integrated with the art centres existing database (SAM) and supportive photography and cataloguing systems were established to enable ease of web sales. The month long website project involved community engagement, project facilitation, photography, copy writing, staff training, database management and web design + build. Ongoing marketing support and development has since been delivered on a freelance basis, including the development of Adwords & social media advertising campaigns, the development of press and marketing materials & development of national stockist networks.
Anindilyakwa x NORTH ⋰ Sleepwear Collection
I was intimately involved in the development of a collaboration between NORTH Home a sand Anindilyakwa Art Centre to produce a sleepwear range with Anindilyakwa artists’ bush dyed silk from the Groote Eylandt Archipelago. Throughout the development process, I was particularly active in developing marketing & press materials. See examples below of copy written in consultation with Anindilyakwa Artists and photographs taken with the artists of their practice on community. The full collection can be viewed here.
SWING TAG COPY & PHOTOGRAPHY
accompanying each garment
The silk you hold is lovingly dyed by Anindilyakwa women, who live proudly on communities across the Groote Eylandt Archipelago. Anindilyakwa Arts is situated off the coast of East Arnhem Land on Groote Eylandt.
The dyeing process: Anindilyakwa women hold ancient knowledge of their country. The dyeing process begins with a bush trip that draws on this knowledge to find and collect roots, leaves, bark and berries that have always been used in traditional dyeing practices. Back on community, these are boiled in a big drum on a camp fire while the women wrap the silk carefully around leaves and found objects.
It’s then time for a cuppa and to wait and watch the silk transform from white into a unique reflection of the land.
100% bush dyed silk.
Made in Australia.
PROCESS PHOTOGRAPHY ON COMMUNITY
Umbakumba Bush Dyers – Maise, Elsie, Josina & Celina from Anindilyakwa Art Centre
Angurgu Bush Dyers – Deserall, Annabell, Letoria, Shana, Bernadette & Tammy from Anindilyakwa Art Centre.
BUSH MEDINA ⋰ Branding Imagery
as incorporated in web design.
NORTH ⋰ Journal Interviews, Portraits & Ethos
Bernadette Watt & Letoria Yulidjirri
“NORTH exists as a vessel to celebrate, support and broaden the exposure of textile design by Indigenous artists living remotely on their country.
We work with remote community art centres to develop beautiful, high-quality products featuring fabric designed by remote Indigenous artists. This interaction nurtures growth and opportunity, both for the individual Indigenous artists as well as their communities.
Our products provide a valuable way for the broader Australian community to connect with the strength, craftsmanship and skill of the Indigenous artists with whom NORTH collaborates.”
Produced as an element of 2017 business plan.
BRIGHT YOUTH ⋰ Program Photography
& co-facilitation – as part of their Ceduna school holiday program 2016.